The study analyzed data from abortion clinics in England and Wales, revealing that the use of "fertility awareness" methods increased from 0.4% in 2018 to 2.5% in 2023 among women seeking abortions. This period also saw a significant rise in abortions, reaching 251,000 in 2022 compared to 201,000 in 2018.

Many of these natural methods, heavily promoted on social media, are only 76% effective at preventing pregnancy. This trend is further compounded by difficulties in accessing hormonal contraceptives in the UK due to long waiting lists. Social media misinformation about the side effects of hormonal contraception is also driving women away from these more reliable methods. As more women struggle to access effective contraception, the demand for abortions has risen accordingly. Experts emphasize the need for better access to effective contraceptive methods and accurate information to counter misinformation.